Dry Skin & Hydration

For dry, tight and flaky skin — and for the oily-but-dehydrated combination that Pakistan's climate so often produces. Built around Hyaluronic Acid to draw moisture in and Ceramides to lock it there. A humectant without an occlusive is half a routine, which is why the pairing matters, especially in winter and in air-conditioned rooms.

Which one is right for you?

• NeoSoft Moisturizing Lotion — daily moisturizer for face and body
• Skin Xam Vitamin C Serum — hydrating Vitamin C serum
• Skin Xam Fairness Cream — overnight hydration and brightening

Frequently asked questions

Why does my skin feel dry even though it is oily?
That is dehydration — lack of water, not oil. Hyaluronic Acid on damp skin followed by NeoSoft fixes it without adding grease.

How often should I moisturize in winter?
Twice daily, and more generously on cheeks, hands and elbows. Use lukewarm, not hot, water for washing.

Can I use NeoSoft on the body?
Yes. NeoSoft is formulated for face and body and absorbs without a greasy feel.

Read the guides: Why skin gets dry in Pakistan · How to repair a damaged skin barrier · Winter skincare routine