Serum

Serums in Pakistan for glowing skin and hair fall. A serum carries a higher concentration of actives than a cream and is built to absorb rather than sit on the surface — which is why it is the step that does most of the visible work in a routine.

Which one is right for you?

• Skin Xam Vitamin C Serum — dullness and uneven tone. Ethyl Ascorbic Acid 15% with Matrixyl 3000, for mornings
• Medix Skin Brightening Serum — dark spots and pigmentation. Alpha Arbutin with Vitamin C
• Hairum Anti Hairfall Serum — scalp care and healthier-looking hair. Procapil, Anagain and Biotin

Frequently asked questions

When should a serum go on — before or after moisturiser?
Before. Serum on slightly damp skin first, then moisturiser on top to seal it in. Applied over a cream it mostly sits on the surface.

How long before a brightening serum shows results?
Skin usually looks fresher in 2 to 4 weeks; visible evening of tone takes 6 to 8 weeks of daily use — and only with daily sunscreen, since UV rebuilds pigment faster than any serum can fade it.

Can I use Vitamin C and Niacinamide together?
Yes. The old warning that they cancel each other out came from unstable lab conditions, not from modern formulas.

Read the guide: Best face serum for glowing skin in Pakistan